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Chinese Consumers Eager to Excel at the American Pastime
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A KFC store opens every day in China, and Pizza Hut has become the No. 1 casual dining restaurant.
Analysts say the secret to Pizza Hut's success in China is its menu, which features such classics as pepperoni pizza as well as a mishmash of other international cuisine: garlic-drenched escargot, baked rice, wasabi-topped pizza.
In recent months, Pizza Hut has been promoting its afternoon tea service. For 25 to 35 yuan ($3.70 to $5.15), customers can choose one drink and one snack. There are seven types of coffee, six types of tea and a half-dozen other drinks, including waxberry juice. The sweets include a dozen varieties of cake, and the savory options include grilled meatballs, barbecue ribs and "pork in Italian style."
Sitting down to her chocolate cake and chicken wings, Wang said she sees consumption as a liberation from the Mao-inspired conformity of her parents' era.
"Many Chinese consumers spend," she said, "because they are not as restricted as before."
Researchers Crissie Ding in Shanghai and Liu Liu in Beijing contributed to this report.
