Test Drive - Maybelline Mascara

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Sunday, November 23, 2008

Maybelline Colossal Volum' Express Mascara

Maybelline's Colossal Volum' Express Mascara brings to mind a souped-up SUV you might see in an ad. It has a hyperbolic name, aggressive promises (honestly, I don't think my eyelashes could look nine times as thick without spackle) and oversize packaging. It's overwhelming.

And just as those who buy four-wheel-drive trucks aren't transformed into mountain-scaling adventurers, my new mascara didn't turn me into a lush-lashed femme fatale. The giant brush was unwieldy, the chemical smell strange. Then, even after I managed to apply it properly -- to be fair, the effect was indeed thicker and darker, though no more so than from other drugstore mascaras -- it let me down further. The formula left flakes on my cheeks.

I guess the adage is true: Bigger isn't always better.

-- Emily Heil

About $6 at drugstores and mass retailers.


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