Consumers Forgoing Retailers' Discounts as Fear Sets In
Thursday, November 27, 2008
The American consumer is scared stiff.
New economic data show that last month consumers were not tempted by retailers offering deep discounts. They were not enticed by lower home prices. And even though falling gas prices made their wallets a little fatter, they held on to their newfound savings and put off buying big-ticket items such as autos and home appliances.
"What consumers are not spending on gas, they are not taking to the mall," said University of Maryland economist Peter Morici. "They are not spending it on a car or home improvement, but to rebuild their savings."
Most of the figures were foreshadowed by data released earlier in the month and came as little surprise to analysts. Wall Street appeared to shrug off the bad news yesterday. The Dow Jones industrial average rose 2.9 percent, to 8726.61, the first close above 8,500 in nearly two weeks and the fourth straight day of gains. The Standard & Poor's 500-stock index increased 3.5 percent, and the Nasdaq composite index closed 4.6 percent higher.
In Washington, however, the economic data added to the sense of urgency surrounding the Federal Reserve's new $800 billion plan to spur consumer spending by lowering mortgage rates and easing credit for consumers and small businesses.
Under the plan, the Federal Reserve will lend money to firms that provide student loans, auto loans and credit cards, as well as loans backed by the Small Business Administration. The market for those types of financing "essentially came to a halt in October," Treasury Secretary Henry M. Paulson Jr. said Tuesday, leading to a lack of affordable credit that "weakens our economy."
Consumer spending, which is responsible for two-thirds of the nation's economic activity, dropped 1 percent in October, the Commerce Department said yesterday, the largest decline since the recession that followed terrorist attacks of Sept. 11, 2001. Taking inflation into account, it dropped by 0.5 percent.
Even consumers who wanted to spend faced new constraints created by an expanding credit crunch. Many found it harder to get financing for a car or to obtain a student loan.
"If you're interested in a vehicle and all of a sudden you realize they'll only finance 50 percent or want a bigger down payment -- that is enough to discourage people," said Brian Bethune, an economist with IHS Global Insight.
Credit card companies also raised rates or cut credit limits, affecting the calculus around everyday purchases.
Tighter credit standards kept buyers out of the housing market, too, said Jed Smith, an economist for the National Association of Realtors. The group issued data Monday that showed that sales of existing homes fell in October by 3.1 percent, even as prices fell; the decrease in sales was larger than had been expected.
Prices for existing homes in the third quarter dropped by 16.6 percent compared with last year, according to the Case-Shiller Home Price Index, released by Standard & Poor's yesterday.