- Report: Text Messaging Will Continue To Be The Darling Of Mobile Data Revenues

Matt Kapko
Wednesday, December 3, 2008; 3:59 PM

Forget splashy video, music and games; text messaging will continue to be the "cash cow of mobile data revenues for some time to come," according to a new report from Portio Research. The mobile messaging market is expected rake in $130 billion in revenues by the end of the year, and is on pace to climb to $224 billion by 2013. At that level, mobile messaging will make up 60 percent of all non-voice service revenues. At least some of those increased revenues might be due to the higher price of a text message and operators' push to encourage more bundled services at the point of sale. Interestingly enough, although the U.S. is considered late to the SMS party, Americans now send double the number of messages that Europeans average each month. Filipinos lead the industry with an average of 755 messages per subscriber each month and Chinese subscribers are hovering just over 100 messages a month. SMS is the messaging tool of choice everywhere but Japan where mobile email has surpassed the use of text messaging. Release.

Other highlights:

-- Mobile e-mail users will quadruple globally from about 250 million today to more than a billion by 2013.-- Mobile instant messaging will increase dramatically from 111 million users worldwide today to 867 million by the end of 2013, correlating in a jump in revenues from about $2.5 billion in 2008 to $12.4 billion in five years. -- MMS will reach $30 billion in revenues next year.

Photo Credit: Mike Dakinewavamon Kline

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