paidContent.org - Omnicom Group To Lay Off Roughly 3,500 Worldwide
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Wednesday, December 17, 2008; 8:07 PM
Ad industry holding company Omnicom Group is prepping to lay off nearly 5 percent of its 70,000-person global workforce, per AdAge. The trade pub's unidentified sources would not confirm which divisions or agencies would be affected by the cuts?which could ultimately affect 3,500 workers?but BBDO is expected to take a large hit, given that it's Chrysler's agency of record (and the auto giant has been slashing its ad spend). The news comes on the heels of another AdAge report that PHD, a media agency under Omnicom's umbrella, is shutting its Atlanta office and laying off 30 staff. It is unclear whether PHD's cuts are part of the larger layoff plan.
Updated: Not all of Omnicom's units will experience cuts, but this round is also not expected to be the end. A source told us that more layoffs are anticipated in January, after the company's Q4 comes into sharper focus.



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