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Thursday, January 1, 2009
The dancing in the streets is getting old already, so here's where the dread takes over. (Dear wonderboy speechwriter: We could really use a "fear itself" about now.) Vacation homes are on the chopping block; the stores are closing; no one's ordering appetizers or desserts. Even the universe has slowed its expansion, scientists theorize, meaning everything really is connected to retail. You start clipping coupons and offering prayers to Saint Suze Orman. Flat is the new up, conspicuousness is the new sin. Nobody wants front-row seats anymore, because it's safer to be part of the crowd. Luxury customers are asking for plain paper bags.
Times are tighter than Michael Phelps's delts, which are out. Our daughters flee to the comfort of vampires. (Eternal life? Alabaster skin? In!) You start to feel good about how a prolonged recession could get rid of the things you most loathe (destination weddings, "Celebrity Rehab With Dr. Drew"), but then hope against hope that the things you rely on will make it through the darkness (Madhouse Munchies potato chips, Nordstrom, Netflix).
The first stage to consumer grief is denial.
The second stage is making a List . . .
OUT
| IN
|
| Claymates | Twihards |
| Put a ring on it | Put a lid on it |
| LOLcats | "Garfield Minus Garfield" |
| Dressing like "Mad Men" | Drinking like "Mad Men" |
| Shrunken schoolboy blazers | Lloyd Dobler overcoats |
| Gourmet sliders | Gourmet toast |
| My pastor | My "person" |
| Jonas = Osmond | Jonas = Timberlake |
| Complicated TV shows, like "Lost" | Easy TV shows, like "The Mentalist" |
| Gay rights | Vampire rights |
| Grandpa sweaters | Boyfriend jeans |
| Rihanna hair | Janelle Monáe hair |
| Twittering | Slow blogging |
| Hot dudes from "Gossip Girl" | Hot dudes from "Star Trek" |
| Funny or Die | Hulu |
| Bumming cigarettes | Bumming books |
| Chefs with TV shows | Chefs who farm |
| Chanel sunglasses | Red Ray-Ban Wayfarers |
| Popeyes | Korean Fried Chicken |
| Fuji apples | Honeycrisp apples |
Bragging about your eco light bulbs | Secretly keeping an incandescent bulb in your favorite lamp |
| Keith Olbermann and Miss Precious Perfect | Rachel Maddow and Susan Mikula |
| Spore | Bakugan |
| Waco | Waikiki |
| Wolverine | Watchmen |
| Young, inconsistent film directors | Young, inconsistent quarterbacks |
| Stroller envy | Cheap day-care envy |
| "Organic" toys | Pots and pans |
| Smart car | Chevrolet Volt |
| Competitive cup-stacking | Competitive pen-spinning |
| Alec Baldwin comeback | Mickey Rourke comeback |
| Pinstripes | White piping |
| Real Gilbert Arenas | Wax Gilbert Arenas |
| Oscar de la Renta | Jason Wu |
| Celeb exhaustion | Celeb mercury poisoning |
| Goth | Steampunk |
| Malcolm Gladwell's theories | Nate Silver's numbers |
| Lamé leggings | Jewel-toned tights |
| Emphasizing. Things. With. Periods. | REVENGE OF CAPS LOCK |
| "Mamma Mia!" | "Slumdog Millionaire" |
| Voting like Oprah | Eating like Oprah |
| Skeletor Madonna | Immortal Suzanne Somers |
| Stuff White People Like | Stuff the first lady likes |
| "Real Housewives of Orange County" | "Real Housewives of Atlanta" (Holla, NeNe!) |
| Ellipticals | ROM Master |
| Watching porn on the Web | Watching puppies on the Web |
| Levi Johnston | Alex Ovechkin |
| Gladiator sandals | Birdcage heels |
| Jim and Pam | Dwight and Angela |
| Expensive bicycles | Fixies |
| Tesla roadster | Fiat 500 |
| Lipstick on a pig | LIP watches |
| Activism | Hacktivism |
| Doldrums | Acedia |
| Governors | Senators |
| Net-a-Porter | Ideeli.com |
| Kings of Leon | Fleet Foxes |
| Absinthe | Crème de violette |
SPENT
| SAVED
|
| Fashionistas in line for cupcakes | Frugalistas in line for soup |
| Gated | Moated |
| 20 percent off | 75 percent off and free shipping |
| CNBC on the economy | "This American Life" on the economy |
| Shoplifting | Counterfeiting |
| High-end barbecue grills | Crock pots |
| Nostalgia for '80s songs | Nostalgia for '80s problems |
| Executive compensation | Executive castration |
| Management | MGMT |
| The Palm | Busboys and Poets |
| "Jon and Kate Plus 8" | The Duggars |
| Searching one's soul | Searching one's wallet |
| Condos on the waterfront | Longshoremen on the waterfront |
| "It's all good" | "It is what it is" |
| $5,000 call girls | Unemployed husbands |
| Santogold | Cash4Gold |
| Sleeping in parking lots to buy new iPhones | Sleeping in parking lots |
| Big endowments | "Hung" on HBO |
| "Make it work!" | Look for work |
| "The Purpose-Driven Life" | "Why We Suck" |


