paidContent.org - One True Media Gets $9 Million Second Round For Online Video Ads

JP Morgan may be forecasting slower growth for online video ads, but it looks like VCs are still feeling good about the format. One True Media, the California-based firm behind the self-serve SpotMixer video ad platform, has picked up $9 million in a second round of funding. DAG Ventures led the round, along with previous backer Kleiner Perkins Caufield & Byers and an investment from NTT Finance.

The firm plans to use the money to help scale SpotMixer, which is currently used by Yellowbook, YouTube and Google (NSDQ: GOOG) AdWords, but there are a host of well-funded competitors that provide similar, though not identical services: Overlay.TV picked up a $3.8 million second round in December and Blip.tv got $5.2 million in October to help develop new ad technology.

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