For King Holiday, Calling All Volunteers

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Fmr. Sect. of State Powell Announces Call to Service

Former Secretary of State Colin Powell Colin Powell held a press conference today to announce "Renew America Together," a service initiative that will take place next Monday to celebrate the Martin Luther King, Jr. holiday.

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Renew America Together is using technology to build a network of once-isolated volunteers. Its Web site, USAService.org, can link a potential community helper with a winter coat drive or a blood bank.

Buffy Wicks, director of Renew America Together, who worked as state director for the Obama campaign in Missouri, said in an interview that the inaugural committee wanted to apply what worked on the trail to volunteerism.

"What this is, essentially, is something along the lines of a Craigslist," said Linda Douglass, chief spokeswoman for the inaugural committee. "It's a hub where we can connect people who are offering opportunities for service, ideas for service and people who want to serve."

Renew America Together piggybacked on what was already happening, collecting information about 5,000 events across the country to put on the Web site. "I have no doubt that we will surpass that," Wicks said. "The Web site is certainly going off the charts right now."

At a news conference, Powell explained that people can visit the site and add events or ideas.

The meaning of "serve" appears to be relative: Most events are the traditional labor- and donation-oriented projects, but others are a bit different.

In Tempe, Ariz., for instance, the Center for Advanced Natural Healing is offering complimentary 90-minute massages; in Chicago, the Bethel Cultural Arts Center is promoting a "Relax, Relate, Rejuvenate" event that focuses on eliminating stress through "massages, yoga, spoken word, nutrition counseling."

Organizers of the events said that they are getting calls from people who found their causes on the USA Service site.

In Waco, the Heart of Texas Urban Gardening Coalition is planting vegetable gardens at a dozen schools and other sites. Matt Hess, education director for World Hunger Relief, which is part of the coalition, said the aim is to get students to eat more nutritious foods. After vegetables ripen, they will be cooked and served to the students and sent home to low-income families.

Hess, who said the group hopes to find 1,000 volunteers, is pleased that he has received 50 calls from people who found his event on the USA Service site. One of those who called was Alisa Petree, a Waco mother of three who said she signed up with her 11-year-old daughter, Kristen, to plant at an elementary school.

A Democrat in the heart of Red America -- the event is the closest service day project to George W. Bush's Crawford ranch -- Petree said she thinks the Web site is a good way to help people get involved.

"The project was close and easy to access," she said. "The Web site is a great opportunity for people to see what's available in the community."

Organizers are counting on thousands of inaugural visitors to fan out and join projects in the District. The Web site is prominently promoting an event at the Aquatic Resources Education Center in Anacostia Park where students will test water quality, clean up trash and plant 44 trees. House Majority Leader Steny H. Hoyer (D-Md.) is scheduled to attend.

In Arizona, Hands On Greater Phoenix is putting on a series of events, including neighborhood cleanups, housing renovations in poorer communities and orange harvesting for a food bank. The group is seeking 750 volunteers, said Alan Dicker, communications coordinator.

"It's great that we have someone in the White House who is actually promoting that," Dicker said of community service. "He's going out of his way to promote giving back to the community."

Asked whether Obama's focus on service would help increase the volunteer base, Dicker said: "At least for now. I don't know about the long run, but this galvanizes people, especially around something like MLK Day, and brings in new volunteers."

Staff writer Hamil R. Harris contributed to this report.