The TV Column: NBC Bans PETA's Suggestive Super Bowl Ad

Clean up on the produce aisle! NBC wanted changes in PETA's proposed spot.
Clean up on the produce aisle! NBC wanted changes in PETA's proposed spot. (From
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By Lisa de Moraes
Wednesday, January 28, 2009

NBC has nixed a new Super Bowl ad from the animal rights activist group People for the Ethical Treatment of Animals because the ad is too sexually explicit.

It shows beautiful women, dressed in sexy undies, getting very intimate.

With vegetables.

Particularly pumpkins. Total sex maniacs, those pumpkins.

"Studies Show Vegetarians Have Better Sex," reads the tag line.

The ad suggests that changing over to a healthier, vegetarian diet -- or, alternatively, dressing like a broccoli -- will help guys attract hot, horny models.

"Apparently, NBC has something against girls who love their veggies," PETA said of the rejection. NBC's list of images it wanted cut before the network would reconsider the ad "even made us blush!" PETA said prettily.

Which is odd, given that PETA created those shots -- including one in which an asparagus spear is perched on a model's lap, looking as if it had been raised on a steady diet of Viagra. Some really great camera work there.

Other shots that NBC wanted nixed include one of a model licking a pumpkin, and another showing a model from behind with a pumpkin between her legs, and another of a model rubbing a pumpkin against her torso. "It's the Great Pumpkin, Charlie Brown" is now ruined for us forever -- thanks, PETA.

Come to think of it, pretty much every shot in the spot was on NBC's Ixnay on the Eggievay list.

"The ad was rejected because it did not conform with our standards," an NBC spokeswoman told The TV Column.

Given that this is one of many PETA ads rejected by a network -- the group has eight of them proudly displayed on its Web site -- we, and apparently others, can't help but suspect that PETA never really intended to buy ad time in the Super Bowl, what with a 30-second spot going for around $3 million a pop.

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