NBC Sells Out Ads for Telecast, Generates Record Revenue

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Sunday, February 1, 2009

NBC announced it has sold all of its available ad spots for the network's Super Bowl telecast today. The network generated a record $206 million in advertising revenue for the game telecast and $261 million for the entire day, NBC announced.

"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," Jeff Zucker, the president and chief executive of NBC Universal, said in a written statement released by the network.

"The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself. This is an extraordinary story for NBC against the backdrop of this economy."

NBC sold 69 ad spots for the game telecast, according to a network spokesman. Dick Ebersol, the chairman of NBC Universal Sports & Olympics, had said at a news briefing earlier in the week that four ad spots remained unsold at that point.

Ebersol said then he hoped the remaining ad spots would be sold, but he vowed NBC would not offer potential advertisers a last-minute discount on the record $3 million that the network was receiving for a 30-second ad spot during the game telecast.

Ebersol said in a written statement released yesterday: "The plan to aggressively sell the majority of our advertising early in the process at the record unit price of $3 million showed tremendous foresight. To finish selling out the Super Bowl in these last two weeks, in this economy and at record levels, is a testament to the dogged determination of Seth Winter," the senior vice president of sales and marketing for NBC Sports.

According to NBC, 32 advertisers bought ad spots for the telecast, which is expected to be watched by approximately 100 million viewers nationwide.

Dierdorf Is Not at Big Game

There is a reason why people looking for Dan Dierdorf can't find him at Super Bowl XLIII.

He isn't here.

Dierdorf, a Hall of Fame lineman for the Cardinals, is on a yacht in the British West Indies on the eve of his former team's first trip to the Super Bowl and first league championship appearance since 1947. More than a year ago, Dierdorf planned this adventure. "Silly me. I didn't take into account that the Cardinals would be in the Super Bowl," Dierdorf said by phone.

That doesn't mean the greatest lineman in Cardinals history (he played in St. Louis from 1971 to 1983) won't see the game.

"We've got Cardinals jerseys and we will see the game," he said. "I'm happy, very happy for the Bidwills [who have owned the franchise since 1932]. And I'm happy for all Cardinals alums.


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