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Apple Tries, Tries Again To Open in Georgetown

Although the board considered the windows "a little on the large side," Luebke said the members thought the expansive glass storefront would create a "large void in the rhythm" of the neighboring entrances.

The board members, Luebke said, assured Apple that they were concerned not about modernism but about "issues of scale."

The company returned in July, this time with renderings of a two-story glass facade, one suggesting that an ice cube had landed on Wisconsin Avenue between two shoe stores.

The board's concerns, Luebke said, included "how much light would come from" the store. Tom Birch, a member of Georgetown's Advisory Neighborhood Commission, was less diplomatic in his appraisal: "I felt like it was a jarring, shocking gap in the middle of the block."

The company came back for round three in December, unveiling a design that included a stone facade with a cutout of an eight-foot-high, once-bitten apple. The exterior on the first floor was a glass wall with a door -- bearing a distinct resemblance to the design from the first round.

"What do you think the board said?" Luebke asked.

In advance of today's presentation, Apple on Monday showed its latest renderings to the Advisory Neighborhood Commission. The commission applauded the design, which appeared to feature only one difference from the first offering: Instead of five windows across the second floor, there are four.

ANC members who had criticized Apple's previous designs applauded the company for its responsiveness to community concerns.

They asked only that Apple consider a bit more detail around the windows.


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