paidContent.org - Media Recommendation Firm TheFilter Gets More Money From Peter Gabriel
Wednesday, February 18, 2009; 4:07 PM
Music and digital media recommendation service and tech firm TheFilter, based in Bath, UK, has received more funding from musician Peter Gabriel, though the amount was not disclosed. The round was led by current investors Gabriel and Eden Ventures, and also attracted new high-profile private investors, including Roderick Banner, chairman of WPP-owned media agency Banner Corp, Michael Brochu, former CEO of LoudEye, as well as John Taysom, founder of We7.com, another Gabriel-backed company. Gabriel also backed OD2, one of the first digital music companies. Gabriel and Eden Ventures started with a $1.8 million investment alongside cofounders Rhett Ryder and Martin Hopkins, then led a $5 million round in 2007.
TheFilter started in the UK in 2007 and expanded to the U.S. last year, evolving from a music-playlist sharing site to other kinds of media, including movies and web video. Competition is from specialized sites such as Last.fm in music and Flixster in movies, as well as general social media sites.