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A Winning Card
No matter how much you're on Twitter or Digg, or work LinkedIn, your business card still matters.
At a networking event, "it's a physical exchange" that says "I'm giving a small slice of myself," said Steven Fisher, community and blog manager for Network Solutions in Herndon.
Among his tips: "Be cool but be relevant to your audience." They expect certain things from you -- whether you're a marketer or engineer -- and your card should reflect those. He said too many cards are overloaded or "don't have relevance or impact." Use a sentence or bullet points to "clearly articulate your services, what you do."
People with multiple roles -- the consultant who's also a musician and artist -- should create separate cards for each, Fisher said. "It gives you focus. And it gives people comfort in what you do."
Fisher uses two business card tricks at events. Because he intentionally doesn't list his cell phone on his personal cards, he can write it down. Or he will make a note on the back of his card -- a Web site he's mentioned or the topic they discussed. "It makes the card worthwhile."
-- Vickie Elmer
Tomorrow: Cards for job hunters
