paidContent.org - Lights! Camera! Action! DailyCandy Launches Video Extension To E-Mail Newsletter

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David Kaplan

paidContent.org
Monday, April 6, 2009; 11:07 PM

Fashion-focused e-mail newsletter DailyCandy will go live with a video version of its editors' picks tonight. This the first major change the 9-year-old e-newsletter company has made since getting acquired by Comcast (NSDQ: CMCSA) for $125 million last August. While DailyCandy won't say what will influence its video picks?the site promises that advertisers cannot pay to be featured on its site, but is otherwise mum on its criteria?editor-in-chief Eve Epstein says that the videos will pretty much reflect the kinds of features it has traditionally heralded.

The videos will be produced weekly and shown on its Everywhere national edition as well as on the New York site. The site goes live tonight and will also be sent to Everywhere subs on Tuesday morning. The length of the video features will range from two- to three minutes and will sport a 15 second pre-roll ad. Sometime in the next few weeks, DailyCandy will set up a "video lounge" on the site, where advertisers can show long-form video.

Plans for a video function predated the Comcast acquisition, a DailyCandy rep said. While Comcast didn't have any direct input in creating the video addition, DailyCandy does expect to run the videos on the cable operator's online and TV platforms. In addition, DailyCandy is also working with Goodmail Systems, an e-mail verification company, to offer embedded video for playback directly in e-mail.

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