Milk the Drama, Obama

The president returns from a trip to mark the made-up milestone.
The president returns from a trip to mark the made-up milestone. (By Bill O'leary -- The Washington Post)
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By Dana Milbank
Thursday, April 30, 2009

There must have been 50 ways to celebrate the 100 days.

Hop on the plane, Barack Hussein.

Let the words flow, Joe.

Go out and be glib, Gibbs.

Get yourself on TV.

Try some oratory, Harry.

No need to be fancy, Nancy.

Just do MSNBC, Valerie.

The airtime is free.

White House press secretary Robert Gibbs had it right when he said the inevitable observance of President Obama's first 100 days in office would be a "Hallmark holiday." But that doesn't mean the White House was discouraging anybody from buying cards and flowers to mark the occasion.

The president went to Missouri yesterday to celebrate his 100th day, then returned to the White House for a prime-time news conference. Vice President Biden hosted a 100-day teleconference for reporters, while a full ensemble of administration officials -- Rahm Emanuel, Gibbs, Valerie Jarrett, Tom Vilsack, Christina Romer, Austan Goolsbee and others -- broadcast their 100-day thoughts.

And why not? With cable news going wall-to-wall with 100-days coverage, and at least one daily newspaper (we won't name names) printing a special 100-days section, it was a publicity bonanza for the young administration. And there was clearly no need to be coy, Roy.

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