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A Hannah Montana Banana? Disney's Brand Goes Healthy
When the cartoon Popeye the Sailor Man emerged in the United States in the 1920s, sales of his signature food, spinach, rose by one-third. Today, Disney is hoping that Zac Efron can do the same for avocados. And Mickey Mouse for eggs. And Tinker Bell for corn on the cob.
By Caitlin McDevitt
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