PillowTalk Profiles Sexual Compatibility Service

By Ellen McCarthy
Friday, May 8, 2009

The e-mail came in with a subject line that demanded a double take: "News -- First ever online sexual compatibility profile service launched."

Wait -- really? How does that work? And what happens if you're not, you know, matched?

PillowTalk Profiles "eliminates the fear that one member of the couple will think the other is strange for his or her desires," the press release promised.

Clearly this merited a little investigation. And it turns out that the scoop on the service is less smutty than first appeared -- but no less bizarre.

"For some reason or other in the United States, people do not share their most intimate desires, but then they become frustrated when they don't get them," explains PillowTalk founder John Adams, a 61-year-old Oregon man who spent the bulk of his career working as a mortgage broker for defense contractors.

"We did not want to see relationships break up for a simple lack of communication," he continues.

Adams says it was about five years ago that he became fascinated and troubled by the country's divorce rate. Research on the topic led him to conclude that besides money, sex was one of the biggest trouble spots for couples -- and, to his mind, the most avoidable.

He spent the next two years developing PillowTalk, which launched in March. It's essentially an online questionnaire that partners fill out about their sexual preferences and desires. The two sets of answers are then compared, and the system generates a report about the couple's sexual compatibility, without revealing specific answers from either person. And it is intended for couples: PillowTalk Partners isn't in the business of introducing users to potential bed mates.

So for $20 per person, as Adams explains, you could stare into a computer screen to determine "how well you match up" and be instructed "that if they are not a [strong] match, this is a potential serious threat to the long term relationship."

Or you could do that the old-fashioned way: actually talk.

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