Babble Raises $1 Million For Hipster Parenting Site

Babble, a magazine and parenting community site aimed at urban hipsters, has secured $1 million in Series A funding from Greycroft Partners. This round adds to the $2 million Babble raised earlier from Village Ventures in December of 2008. (This is an extension of that round at the same valuation) Spun off from sex and dating community Nerve Media, Babble takes a more modern view on parenting, aimed at a younger generation of parents who live in cities, equally share parenting duties (or at least make an effort) and use the internet to access information. It is the same demographic that the magazine Cookie is going after, except it tries to appeal to the Dads as well. Urbanbaby.com is also a site that appeals to urban dwellers and parents.

Nerve Media is also gaining a new CEO. Founder Rufus Griscom is passing the baton to Sean Mills, former president of The Onion. In his seven years as president, Mills helped grow the Onion from 30 to 175 employees and developed and launched The Onion News Network. Prior to The Onion, Mills founded and was managing director of ad agency Adgile Interactive in San Francisco and sold the company's proprietary technology to Doubleclick in 2001.