mocoNews - UPDATE: Microsoft's Mobile Marketplace Will 'Not' Have A Viral Component; Windows 6.5 Is Done

Tricia Duryee
Friday, May 22, 2009; 5:00 PM

UPDATE: While users will be able to reinstall applications on new Windows Mobile phones, Microsoft (NSDQ: MSFT) issued a statement today, saying that users will not be able to share the apps with anyone else, as originally reported by ComputerWorld. The report in ComputerWorld has been updated to correct the error.

In a statement, Microsoft said: "Microsoft knows the frustration of losing favorite apps and personal information when you lose, upgrade, or add a phone. For this reason, if you buy an application on Windows Marketplace for Mobile, you'll be able to reinstall the application on a limited number of additional phones simply and free of charge. As outlined in the terms of use for Windows Marketplace for Mobile, this ability is limited to phones owned by the person who purchased the application. Application sharing is not permitted."

White it's not a surprise that the feature is primarily aimed at customers who own multiple Windows smartphones and want to use the app on each phone, or use it even when they upgrade to a new device, it could have been an interesting viral component of the Marketplace, where users could swap apps and encourage each other to download new ones.

Microsoft has not said when the Marketplace will launch, other than that it will be available on Windows Mobile 6.5 handsets, which are due out later this year. Separately, the Windows Mobile development team announced via Twitter last Friday that Windows Mobile 6.5 is "done," according to ZDNet's Mary-Jo Foley. There's no official word on what this might be, but since the handsets are expected out until the Fall, you can assume it means that it's ready for the manufacturers. UPDATE: ComputerWorld notes an interesting video posted by Microsoft before the announcement on Twitter. Senior project manager Loke Uei Tan said because of the tight development timeframes, the team ran out of time and dropped some features: "We only spend what, eight months, nine months, to build 6.5 from ground up and it's actually an amazing engineering feat," Tan said. "But, in order to do that, we had to do some prioritization and we had to cut certain features."

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