mocoNews - Sony's Comeback Plan May Include Hybrid Cellphone-Game Player

Tricia Duryee
mocoNews.net
Monday, June 29, 2009; 12:00 AM

Sony (NYSE: SNE) may be developing a new phone that would better compete with the iPhone and be offered as an alternative to the PlayStation Portable. The device would likely go beyond the “Aino,” which Sony Ericsson (NSDQ: ERIC) unveiled last month, and allows users to tap into their PlayStation 3 while on the go.

Japan’s Nikkei business daily reported this weekend that Sony plans to set up a project team as early as next week that would develop a new product that combines the PSP and Sony Ericsson’s mobile phones, Reuters reports. The device was being referred to as “a cellphone-game gear hybrid.”

For years, there’s been some questions as to whether the phone manufacturer, which is a joint venture between Sony and Ericsson, would have access to the Playstation brand. The Aino last month provided the first evidence that Sony Ericsson phones could at least use the brand and tap into some of the gaming console’s features. How far the two will go together to create a gaming-focused device remains to be seen, but to be sure the two companies are likely considering everything in the hopes of finding a product that will boost the handset-maker’s marketshare.

Related

Sony Ericsson Gets One Step Closer To PlayStation Phone; Aino Offers 'Remote Play'Sony Ericsson Will Use A Branded Experience For The Android Platform; Will It Be PlayStation?Sony Rumored To Be Mulling Launch Of PlayStation Phone@ MWC: Sony Ericsson Launches Mobile Movie Downloads; More Coming Under New Entertainment Unlimited


© 2009 ContentNext Media Inc.