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FONDEST FAREWELLS

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Monday, August 3, 2009

FONDEST FAREWELLS

Last month, the Edelman public relations firm's in- house research team conducted an online survey in which participants wrote their own responses to the following questions: "Thinking about business e-mails that you write, which one closing do you typically use before signing your name?" And: "Thinking about personal e-mails that you write, which one closing do you typically use before signing your name?"

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Participants were also asked to name the strangest e-mail closing they'd run across. No single closing emerged as a clear victor.

Professional e-mail closings

"Sincerely": 25 percent

"Thank you"/"Thank you for your time": 20 percent

No sign-off: 17 percent

"Thanks"/"Thanks again"/"Many thanks": 7 percent

"Regards" (or some variant): 5 percent

Name/E-mail/Job Title: 3 percent

Personal e-mail closings

"Love you"/"Love & hugs"/"Hugs": 25 percent

No sign-off: 18 percent

"Thanks"/"Thanks again"/"Many thanks": 8 percent

Name/E-mail/Job title: 7 percent

"Sincerely": 5 percent

"Thank you"/"Thank you for your time": 4 percent


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