'Iron Man 2' Director Jon Favreau Shares Twitter Aims

By Michael Cavna
Washington Post Staff Writer
Monday, August 3, 2009; 4:06 PM

I'm not as fascinated by Twitter as much as I am by how artists use Twitter. Many stars, "personalities" and demi-celebs prove themselves clueless at micro-blogging. Then there are those creators, though, who use it to great and smart effect.

One Hollywood geek who especially seems to "get" it is actor-director JON FAVREAU. Sure, Favreau's Twitter account has lots of intra-celeb chatter. But there are also the "Iron Man 2" responses that he says allow him pure, unfettered access to fans's thoughts and opinions.

At last month's San Diego Comic-Con, Favreau said this to some of us at a media "roundtable" session, about how he uses Twitter's powers for good and not evil:

"You'd think by having a direct relationship -- right now [my account is] like over 100,000 fans [followers] -- that you'd be able to speak directly to them. At first, it was like: This is a great defense against the awful distortions that come out of rumors on the Internet. To be able to speak directly to everybody to and and say, 'Hey, this is NOT true-- or, this IS true.

"It cuts through everything and you have a weird direct relationship with these people, and that trumps all the rumors. If they know that they can trust (you). And a lot of it, honestly, is letting them get a sense of what my life is like. ...

"And I tell you, it's very easy to get bogged down in how hard it is to do what I do. And then you get a tweet from somebody who's working in a car wash, saying: 'You must be so excited.' And you're like: I MUST be. I should be. It calibrates you, because It keeps you connected to those people. And it also lets you know how people feel about what you're putting out there. ... It's nice to get that feedback in real time."

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