What's The Google Brand Worth These Days? $100 Billion.

Robin Wauters
TechCrunch.com
Thursday, August 6, 2009; 1:17 AM

WPP subsidiary Millward Brown Optimor has released its highly regarded annual brand ranking BrandZ Top 100 (PDF), which identifies the world's most valuable global brands as measured by their dollar value.

Topping the list are Internet giant Google, whose brand was valued at a whopping $100 billion, and rival Microsoft which comes in second with a $76.2 billion valuation. The report shows Google's brand value is up from $86 billion last year (an increase of 16% in value), while Microsoft's rose only 8% in value over the past year.

Note that this is the value of the brand and not the company, and we mustn't forget Google tends to put its name in all its products so would conceivably get more exposure as Microsoft, which markets far more brands than just one (Windows, Bing, etc.). Then again, Microsoft has been around a heck of a lot longer than Google, as has Coca-Cola which came in third with a brand valuation of $67.6 billion.

Just for reference, I took a look at both tech companies' stock listings to see how they relate to the brand value pegged by Millward Brown's ranking. Google today has a market cap of $142.82 billion, while Microsoft's amounts to $212.16 billion, or an approximate 1.5 ratio in Redmond's favor.

Other valuable top brands in technology, according to Millward Brown's fresh ranking, include IBM ($66.6 B), Apple ($66.1 B), Vodafone ($53.7 B), Nokia ($35.1 B), Blackberry ($27.4 B), HP ($26.7 B), SAP ($23.6 B), Intel ($22.8 B) and Oracle ($21.4 B). Just outside the top 25, we find Amazon at the number 26 spot, but the company can pride itself in having the most 'brand momentum' - a measurement predicting short-term growth prospects - this year.

For the full lists and report, click here (again, it's a PDF file).

The report also breaks down brand valuations in categories, so allow me to publish the top 3 for those categories you're likely most interested in:

GAMING CONSOLES

1 Nintendo DS - $9.65 billion

2 Nintendo Wii - $8.25 billion

3 Microsoft Xbox 360 - $4.68 billion

MOBILE OPERATORS

1 China Mobile - $61.28 billion

2 Vodafone - $53.72 billion

3 AT&T - $20.05 billion

BEER

1 Bud Light - $6.65 billion

2 Budweiser - $6.63 billion

3 Heineken - $5.06 billion

CARS

1 Toyota - $29.9 billion

2 BMW - $23.94 billion

3 Porsche - $17.46 billion

(Image via Renato Mitra's blog)


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