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Whole Foods Devotees Lash Out at CEO

Some customers, loyal to Whole Foods for its support of liberal causes, are now calling for a boycott over the chief executive's commentary on health care.
Some customers, loyal to Whole Foods for its support of liberal causes, are now calling for a boycott over the chief executive's commentary on health care. (By Scott Olson -- Getty Images)
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"The list goes on and on," she said. "I hope that our customers will keep those things in mind."

But that is part of what made Whole Foods the "primo hangout of liberal Democratic yuppies," as one call to action on MySpace put it -- and exactly the reason that many say they feel duped.

"Dear Store Manager," a member of the Boycott Whole Foods Facebook group wrote, "The 30 risotto cakes that I purchased from Jenkintown Whole Foods, last Friday, were scrumptious. But today they are giving me indigestion of the soul as I realize that my money may have funded the demise of the public option in the nation's health care reform legislative debate."

Rosenthal said he was so enraged by Mackey's opinions that he started the Facebook group, but did not urge his friends to join at first. Just as he avoids sending an e-mail when he's angry, he said he tried to take a step back -- only to find when he returned to his computer that 50 people had discovered the group and joined.

"I think a lot of people feel really betrayed," he said.

The group also started a Twitter profile under the name Whole Boycott and have been filing frequent updates. So far, it has just 83 followers -- make that 84 -- compared with Whole Foods' 1.2 million. But it's still early.

It was "only a matter of time before i'd have to reconcile my politics w/my addiction to #wholefoods," one supporter tweeted recently. "i have to get my puffins elsewhere."


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