Washington Post Shuts Down Hyperlocal Web Site LoudounExtra.com
The Washington Post said Tuesday that it will shut down LoudounExtra.com as a separate Internet site. The two-year-old site had been described as a push into hyperlocal journalism.
The newspaper said in a statement that it found that the "experiment with LoudounExtra.com as a separate site was not a sustainable model."
An announcement on the site said it would go out of existence in its current form Friday. The site's content and features will move later this week to the Loudoun community page on washingtonpost.com, the newspaper said in a statement.
The statement said the move will align Loudoun news with the rest of The Post's county-specific coverage and "Extra" editions.
Moving the content will give users continued coverage of their local community news, announcements and events calendar, in addition to the latest Loudoun-related news and information, the newspaper's statement said.
In a story in The Post at the time of the site's launch, it was described as an effort to provide a comprehensive look at local news, rather than focus on major events.
The story characterized the effort as highlighting the need of major news organizations in the Internet age to balance national reporting with service to local readers accustomed to using the Web.
-- Martin Weil