Adam Jay Geisinger's Doc Bottoms Aspray Is So Shocking, MSNBC Pulled the Ad
Monday, August 24, 2009
Once upon a time in this great land, there was a roofing contractor. His name was Adam. He lived on Long Island.
It came to pass that Adam had an idea for a personal grooming product (on the way to the gym, natch), and because this is America, where anybody can do anything, Adam begot something so completely and wonderfully absurd that he took to the airwaves to advertise it himself.
And so there came to be Doc Bottoms Aspray, billing itself as the first "All Over" deodorant.
The resulting two-minute infomercial, featuring wildly enthusiastic Adam Jay Geisinger as pitchman, is so cheerfully mortifying, such a big fat spritz over the line of good taste, that it reaches its own level of art. Or something.
It showcases green gases emerging from various body "odor zones," a construction worker musing that "I got odor in special places," people spraying their "privates" and Geisinger shouting the unforgettable tag line: "NO BACTERIA, NO STINK!"
Think of a blond and beardless Billy Mays, as directed by Ed Wood.
MSNBC says it aired the ad once a couple of weeks ago, in the television graveyard of 2 a.m. to 5 a.m. The channel pulled the spot immediately.
"The first time it aired was the last time it aired," says Jeremy Gaines, an MSNBC spokesman, noting the demo the network was given did not match the full ad. (Geisinger counters that the ad aired more than once, and may air yet again. "I pay for it, so I have the logs to prove it.")
Even by the Wild West standards of infomercial-dom, Doc Bottoms is being greeted with awe.
"I just couldn't believe it was real," says Remy Stern, author of "But Wait . . . There's More!," a history of the infomercial biz. "I'd put it right up there near the top of the all-time most ridiculous ads."
And he means the bigs, the Hall of Fame, the Infomercial Unforgettables.
Hallowed icons like "I've fallen and I can't get up!" The HeadOn commercial, about a topical analgesic you rub on your forehead, though all the ad ever really said was "HeadOn! Apply directly to the forehead!" over and over and over again until you threw a large rock through the television. And the jaw-dropping ad for the Tiddy Bear, a teddy bear that clips onto seat belts, featuring a saleswoman who appeared to have a monstrous black eye.