Adam Jay Geisinger's Doc Bottoms Aspray Is So Shocking, MSNBC Pulled the Ad

MSNBC pulled the Aspray ad, but it has found a home on YouTube. (Courtesy Adam Jay Geisinger)

Have we mentioned that, in the Doc Bottoms ad, Adam says you can "Aspray your butt"? Did we say that when we asked a Post researcher to help track down the company, she replied, "This is the most degrading thing I've ever done for money"?

And here he is, in his first media interview, Adam Jay Geisinger, square jaw, good looks and all, though of course we couldn't see the good looks because he was talking on the phone.

"How am I doing so far?" he asks, about three questions in. "I gotta admit, I'm a little nervous."

He's doing fine. Seems like a nice guy. He's 38 years old, married to a Wendi Rogers, who was a stalwart on infomercials in the 1990s with beauty products. He's explaining the genesis of Aspray. He thought of such a product in his truck about two years ago, because, "Frankly, I needed it."

A contractor who sells roofing, siding and other outdoor building materials, he works up a working man's sweat during the day. Afterward, he likes to go to the gym, without stopping by home first for a quick shower. The result, he said, was that "the funk was building up."

"Now, I'm not a dirty person. I'm not someone who doesn't shower or who has a weird, smelly disease."

He looked for an antibacterial product that could be sprayed all over the body, didn't find much, worked with his wife and a "team" that developed a product without alcohol, aerosols or other irritants. It's designed to stop odors before they start, not just mask them, he says. The product is licensed and everything.

He swears business is fab, never mind those prudes at MSNBC. He slapped it on YouTube, and it's garnered more than a quarter-million hits in two weeks.

"We've created a monster," he says. "The reaction from the public has been unbelievable."

According to the product's Web site, $14.99 plus $7.95 shipping and handling brings you a bottle described as "full size," plus a pen-shaped "pocket shot" of Aspray.

People are actually buying?

"Absolutely buying," he says. "We knew there had to be humor to get the message across. It may be controversial, but if it wasn't, I don't think you'd be talking to me."

In the sell-now-or-die direct-marketing business, where only one in 30 products makes money, there's a reason people make "bottom-feeder" ads like this, says Sam Catanese, president of the Infomercial Monitoring Service Corp., a Philadelphia-based outfit that chronicles the comings and goings of infomercials.

"They work," he says. "Campy stuff works, goofy stuff works. . . . If it's like, 'Uh-oh, oh no they didn't!' and it stops you in your tracks, then they've gotten your attention."

That's key, because the shelf life for these products can be two weeks or less, he says.

"If you keep seeing a goofy ad, it's because somebody's buying it."

Aspray may or may not live on as product. But the ad is history.