Branchr Advertising Acquires Online Collaboration Software Maker Atomplan

Daniel Brusilovsky
TechCrunch.com
Wednesday, August 26, 2009; 7:55 AM

Branchr Advertising, the CPC (cost per click) based internet advertising company that allows fair ad distribution without contracts or setup fees, has acquired small business project and contact management application Atomplan (formerly Avecora OnDemand), we've learned this morning.

Financial details were not disclosed, but Branchr Advertising Director/Founder Christian Owens mentioned that the deal was a cash and equity acquisition.

Atomplan is a small business organization and team collaboration suite, delivered on the web, on-demand. Among Atomplan features are task and deadline management, group messaging, calendar, contact management and allocation, wiki pages, and Twitter-style status updates. The service was formally run by startup Avecora, which is now moving its focus from web applications to consumer electronics, we're told by the company's 17-year old CEO Mark Bao.

Branchr self-reports currently serving 100 million ads per month, across more than 2,300 websites. Its competitors include Fusion Ads, which claims to have served nearly 18 million ad impressions last July, and The Deck.


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