Dan Brown's 'The Lost Symbol' Sells More Than 1 Million Worldwide on First Day
Thursday, September 17, 2009
NEW YORK, Sept. 16 -- Dan Brown does it again, on paper and on the screen.
Doubleday announced Wednesday that "The Lost Symbol," Brown's first novel since "The Da Vinci Code," has already sold more than 1 million copies after being on sale for one day in the United States, Canada and Britain. That total includes preorders for the book, which has been at or near the top of Amazon.com for months.
An additional 600,000 copies have been ordered, bringing the total print run to 5.6 million copies. "The Lost Symbol" was released Tuesday.
Brown's book was well short of the all-time debut, "Harry Potter and the Deathly Hallows," which in its first day sold more than 8 million copies in the United States alone.
Doubleday initially said the sales were for hardcover alone, but spokeswoman Suzanne Herz said the number also includes the digital edition, which Doubleday released at the same time despite industry concerns that the standard $9.99 e-book price might hurt sales for the more expensive hardcover.
Thrillers have been especially popular as e-books, and no thriller writer is hotter than Brown.
Since coming out, "The Lost Symbol" has been the top seller on Amazon.com's overall list and on its list for books downloaded on Amazon's e-reader, the Kindle. On Amazon's list for top thrillers and mystery novels, the Kindle edition was No. 1 as of Wednesday afternoon, followed by the hardcover.
Amazon.com spokesman Andrew Herdener declined to say how much the book had sold in each format, but said that Amazon was "extremely pleased" with sales in all categories. Herz also declined to offer more specifics.
Kyle Austin, a spokesman for Sony's eBook Store, would not provide numbers, but said "The Lost Symbol" set a single-day record for e-book sales, selling more than 10 times the amount of any other e-release Tuesday.
E-book sales, though quickly growing, are believed to be just 1 percent to 2 percent of the overall market.