Adobe to Envato: Flash Is Ours, Change Your Name

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Daniel Brusilovsky
TechCrunch.com
Sunday, October 18, 2009; 6:02 PM

Adobe is a big company, with a lots of products, but one of its strongest brands is Flash. So when Adobe contacted Envato, an Australian startup that operates a set of popular marketplaces for digital creative goods to change one of their marketplaces names, Envato had no choice. Envato operates a property called FlashDen, which sells Adobe Flash and Flex files like preloaders, galleries, site templates and utilities. Files are created and sold by a huge community of authors from all over the world.

Last week Adobe contacted Envato and asked Envato to change the name and URL of FlashDen so that it would no longer contain the term ?Flash?, which is a registered trademark of Adobe. With little time, Envato changed the name from FlashDen to ActiveDen.

Seeing this change, we reached out to Collis Ta'eed, the CEO of Envato, and he mentioned that Envato received a letter from a law firm representing Adobe asking to change FlashDen's name. Envato followed through, not wanting more legal problems with Adobe. Ta'eed also mentioned that "FlashDen" was filed as a trademark in Australia in January 2008 and entered on the Australian trademark register in August 2008. Envato is based in Melbourne, Australia.

I guess the main takeaway here is that if you are trying to help Adobe build its ecosystem of apps around Flash, don't try to communicate that by including the word Flash in the name of your site.

Envato currently operates five "marketplaces" including ThemeForest, GraphicRiver, AudioJungle, VideoHive and now ActiveDen.


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