NCAA seeks to curb unsportsmanlike conduct
The NCAA has established the deterrence of unsportsmanlike conduct as a "point of emphasis" this season. According to the NCAA:
"Basketball is a competitive game which by its very nature, may lead to adversarial relationships between opponents. However, the relationship should not foster a negative interaction. Taunting, baiting, ridiculing, finger pointing, trash talking or inappropriate gestures, (obscene, provoking, and intimidating) are unacceptable forms of unsportsmanlike behavior. Individuals should employ a behavior that respects the skill level of an opponent and should not create an atmosphere that negatively influences the attitude of the game.
Since sportsmanship in the behavior of players and team members is a core value, appropriate measures must be taken to control any demeaning and/or degrading action."