The Navigator: Controversy over occupancy tax cities impose on hotel guests

Sunday, November 15, 2009

Next time you book a hotel room online, consider what happens to the taxes you've paid.

Occupancy taxes can take a big bite out of your vacation budget. San Francisco hits its hotel guests with a 14 percent tax. Washington's is 14.5 percent. Chicago adds 15.4 percent.

Where does all the money go? That's a question the courts have tried to answer in recent months.

Online travel companies, which make money by negotiating a lower rate with a hotel and then offering it at a higher price to travelers, believe they should pay hotel taxes based on the lower rate they negotiated with the hotel. Some cities disagree, saying the companies should remit all the taxes they've collected -- not just a portion.

A group of Texas cities late last month won a $20 million verdict in a class-action suit against Expedia, Orbitz, Priceline and Travelocity, among others. In the summer, the San Francisco tax assessor ordered many of the same travel companies to pay the city $41 million (the online travel companies have appealed for a refund).

Earlier this year, an independent hearing officer also ordered several online travel companies to pay Anaheim, Calif., $21 million in back taxes. And just two weeks ago, the state of Florida sued Expedia and Orbitz, alleging that while the online travel companies had been collecting taxes from consumers all along, they have only been paying a portion of the taxes owed to taxing authorities and keeping the rest as profit. "The taxes are being collected from the consumer, but are not being remitted in full," a spokeswoman for Florida's attorney general told me.

So what does any of this have to do with your next trip?

Nothing. And everything.

It's meaningless on one level, because you probably don't care where your hotel taxes go. When you're visiting another city, your tax dollars could be funding tourism development, schools, roads or a gleaming new stadium. You don't get to decide. It's classic taxation without representation, and you can be forgiven for not caring whether your online travel company is pocketing a few extra bucks.

But you should still care about the outcome of this fight, according to the players. I spoke with the Interactive Travel Services Association (ITSA), which represents the major online travel companies, and a representative told me that this is already directly affecting you. "Defending against all of this litigation makes travel more expensive, because it costs significant time and resources," says Andrew Weinstein, an ITSA spokesman.

That assumes the big three online travel agencies likely to be affected by these court cases -- Expedia, Orbitz and Travelocity -- are the only places where you can buy discounted hotel rooms. They aren't. Not only are there hundreds of other Web sites that sell bargain rooms, but don't forget off-line, human travel agents who can still find a great hotel rate, thank you very much.

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