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A rush to learn English by cell

The launch of the service comes just a few weeks after Grameenphone, the country's largest cellphone operator, held Bangladesh's largest initial public offering. Shares in the company are due to start trading on the Dhaka Stock Exchange next week.

The language lessons target mainly 18- to 24-year-olds, who typically have five or more years of formal education but whose training in English has been weak. Also targeted are people living on less than $145 a month, who would struggle to pay for formal English lessons.

Chamberlain said the service could be developed later to offer tailored English instruction to people in different industries, such as call centers, garment factories and the tourist industry.

-- Financial Times

Palmer reported from London and Kazmin from New Delhi.


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