Amazon Takes The Top Spot For Cyber Monday

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Leena Rao
TechCrunch.com
Tuesday, December 1, 2009; 2:06 PM

Experian Hitwise just released its Cyber Monday stats, with Amazon reportedly topping the list as the most visited retail website yesterday, seeing a 44% increase in visits compared to 2008. Amazon received 15.53% of the visits among the top 500 online retail sites. Hitwise says Amazon has been the top visited site on Cyber Monday since 2006.

Hitwise reports that among the top 500 retail websites, the percentage of U.S. online visits were down 9%o n Cyber Monday in 2009 compared to Cyber Monday 2008. Wal-Mart was the second most visited with 9.54% of visits followed by Target with 5.16%. BestBuy was the fourth most visited with 3.56% followed by JC Penney with 2.58 %. Walmart took the top spot for the most visited online site on Thanksgiving Day this year, according to Hitwise but Amazon edged out Walmart on Black Friday. This is the fifth year in a row that Wal-Mart was the top visited site on Thanksgiving Day.

Among the top 20 sites visited on Cyber Monday 2009, Staples saw the largest increase in visits compared to 2008 with a 61% increase, Barnes & Noble saw a 46% increase.The Apple Store, which didn't make Hitwise's top 20 sites, saw a 71% increase in visits on Cyber Monday 2009 versus 2008. Online stores who dropped in traffic from last year included Overstock.com (down 25%) and Home Depot (down 29%).

Most signs point to a positive trend when it comes to online sales and traffic this year. Coremetrics reported that online retailers saw a 13.7 percent increase in sales compared to last year, and 24.1 percent more than on Black Friday 2009. According to Hitwise, traffic to retail sites on Black Friday was up 9%. Of course, Hitwsie is just one metric used to measure traffic for these sites; comScore also provides an accurate measure for statistics but has not released its data yet for Cyber Monday.


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