Appolicious Lands $1.5 Million For Social iPhone App Directory

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Leena Rao
TechCrunch.com
Wednesday, December 16, 2009; 8:04 AM

Appolicious, an online iPhone app directory, has raised $1.5 million in funding from Apex Venture Partners and James Crouthamel, the founder of Performics. The startup had previously raised $500,000 in seed funding from Apex.

Basically, Appolicious tries to make sense of the 100,000 apps on Apple's App Store, but with a social twist. So not only can you find apps based on category or topic, but you can share those apps with your social graph on Twitter and Facebook, review apps, and more. Via its technology, the application will scan your iTunes directory for your downloaded app and will integrate them into your Appolicious library. It's similar in some ways to oneforty, an app directory for Twitter.

Founded in May of this year by former Yahoo VP, Alan Warms, Appolicious is hoping to expand its platform to include Android, Blackberry and other smartphone apps. Warms is a serial entrepreneur who sold his startup Buzztracker to Yahoo in 2007. The startup faces competition from Appsfire, 16 Apps, mPlayit, and others.


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