Zynga CEO Mark Pincus On Charlie Rose
Wednesday, December 30, 2009; 8:59 AM
Charlie Rose welcomed Zynga CEO Mark Pincus on his show last night for a 15 minute interview. Pincus says 60-70 million people a day are playing social games on Facebook and MySpace, and 1%-2% are willing to shell out actual cash to enhance gameplay. Mobile social gaming is still small, just 5 million ¿ 6 million/day, he says. But mobile is a fast growing platform.
Pincus brought in a printed out screen of a CafeWorld game they created for Rose. Pincus, President Obama and Hillary Clinton are waiters in the cafe. Rose is the cook.
Up to half of all user time spent on social networks is spent playing games, says Pincus.
Pincus says his business model is direct payments for enhanced gameplay, and virtual gifts. What didn't come up at all was Scamville. Rose also steered clear of the growing financial ties between Facebook and Zynga.
Watch the full interview here (it will re-air tonight on Bloomberg Television at 8PM and 10PM ET).
The transcript is below.
CHARLIE ROSE, HOST: Welcome to the broadcast. Tonight, Mark Pincus,
Founder and CEO of Zynga.
(BEGIN VIDEO CLIP)
MARK PINCUS, FOUNDER AND CEO, ZYNGA: I think there is a social media
revolution going on right now. And I think that we are changing our media