Wednesday, January 6, 2010; 3:21 AM
Aggregate Knowledge, a provider of display ad optimization solutions, has closed a Series C financing round of $9 million led by OVP Venture Partners. Also participating in the round are Kleiner Perkins Caufield and Byers, DAG Ventures, and original existing angels.
The San Mateo, CA company markets a platform, which it says is patent-pending, that provides marketers and agencies with tools that enable them to personalize "audience-centric" advertising campaigns in real-time and with a minimum of effort, using machine-learning algorithms.
The extra funds, which brings the company's total investment to a healthy $34.5 million, will go to building and executing on the platform and business. Aggregate Knowledge historically competed directly with Strands, Loomia, Directed Edge and others, but it has recently moved away from powering product recommendations for e-commerce vendors to a more general technology proposition for the online display ad industry as a whole.
Aggregate Knowledge, led by CEO and founder Paul Martino, is said to currently have 26 employees.
Lucinda Stewart, managing director of OVP Venture Partners, will be joining the company?s Board of Directors as a result of this investment. Also spotted on the company's website section on its management: Chief Revenue Officer David Jakubowski, former GM adCenter & Search Strategy at MSN/Microsoft.