Schmidt: "Our Next Huge Business Is Display" And Mobile Growing Too (4Q09 Earnings)

Erick Schonfeld
Thursday, January 21, 2010; 11:09 AM

Google Just announced earnings for the fourth quarter. Revenues were up 17 percent to $6.7 billion, while non-GAAP earnings increased 35 percent to $2.2 billion, or 6.79 per share. That is well above the analyst consensus of $6.50 a share. The slides are above.

Revenues for the full year ended up being $23.65 billion, up from $21.8 billion in 2008. Net income for 2009 was $6.5 billion.

Google's revenue in the quarter was broken down 66 percent (or $4.4 billion) from its own sites and 31 percent (or $2 billion) from AdSense revenues across its advertising network. The other 3 percent came from licensing and other businesses. While the Google's ad revenue on its own sites increased 16 percent, AdSense revenues grew an even faster 21 percent.

Paid clicks on ads were up 13 percent annually and up 9 percent from the third quarter of 2009. The average cost per click was up 5 percent annually, and 2 percent sequentially.

The company ended the year with $24.5 billion in cash and 19,835 full-time employees (170 more people than on September 30, 2009).

My notes from the live conference call are below.

CEO Eric Schmidt:

Overall very pleased with performance. We are back in business full blast. Investing heavily. Excited to continue to reinvent search. Doing acquisitions at pace of one a month.

Jonathan Rosensweig:

Our strategy in 2009 was to double down on our core, search, advertising and display. Also wanted to invest in Chrome, [Android, other new products]. Internally we called this the "More wood behind fewer arrows" approach.

AdWords launched a new front end

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