Super Bowl ad makes Leno a ratings winner again

Sunday's Super Bowl made a star of the New Orleans Saints -- and Jay Leno.

Here' s a look at the week's winners and losers:

Winners

-- Super Bowl XLIV. Capturing 106.5 million viewers, Sunday's game goes into the books as the most watched U.S. TV telecast in history, edging out the "M*A*S*H" finale, which had held the record for nearly three decades. After the game, the unveiling of CBS's newest reality series, "Undercover Boss," clocked nearly 39 million viewers -- the third-biggest post-Super Bowl audience ever.

-- Jay Leno. In his last full week on his dull-and-canceled NBC primetime show, Leno struggled to attract more than 4 million viewers. In 15 seconds on CBS on Sunday, however, Leno attracted more than 110 million viewers and turned a promo for "Late Show With David Letterman" into the most buzzed-about plug of the Super Bowl broadcast -- totally upstaging Tim Tebow and his mom, Pam, stars of that antiabortion ad from an evangelical Christian group CBS had cleared to run in the game. That ad was tied as the least-watched ad of the game, according to Nielsen. It attracted 92.576 million viewers, which is also how many people watched that Snickers ad in which Betty White got tackled and hilarity ensued.

-- "Puppy Bowl," Animal Planet's annual Super Bowl alternative, enjoyed its biggest sampling ever: Nearly 9 million viewers made a star of that bowl's MVP, Jake the pughuahua.

-- "Red Eye." Fox News Channel's snarky 3 a.m. comedy-cum-news show celebrated its third anniversary last week by clocking more 25-to-54-year-olds -- the currency of news programming -- than did any of CNN's primetime programs. The show bagged 180,000 people in that age bracket. "Campbell Brown" settled for 155,000, "Larry King Live" 156,000 and "Anderson Cooper 360" 163,000.

-- "19 Kids and Counting." TLC has found its Gosselin replacement family. The Duggars' show opened its fourth season with 2.4 million tuned in -- about a million more than their third-season opener.

Losers

-- "The Sarah Silverman Program." A sure sign that Silverman's so over -- only 767,000 tuned in to her season debut Thursday. Her previous season debut attracted 2.4 million. Buhbye, Sarah.

-- "Kell on Earth." On paper, leaving MTV's "The Hills" for your own Bravo reality series sounds like a solid career move. But Kelly Cutrone's starring vehicle was DOA Monday; an anemic crowd of 443,000 tuned in to watch the riveting premiere, in which Kell and staff freak out about a seating chart for Fashsion Week . . . zzzzzzz . . .

-- " 'Til Death." When your network burns off two original episodes of your sitcom opposite the Super Bowl, it's time to contact your agent about looking around for other options.