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The TV Column: Lisa de Moraes on NBC's Winter Olympics coverage
Nielsen, meanwhile, has put out what might be considered more scientifically credible stats with just a few days left in the competition. Turns out the Games skew "chick" -- I know, counterintuitive for sports programming, but let's face it, we're talking about figure skating and ice dancing here.
-- Females compose 56 percent of the audience; males make up 44 percent.
-- Ratings among viewers age 55 and older are 82 percent higher than the national average. Conversely, ratings among teens are 57 percent lower than the average.
-- Hispanic and African American ratings are each 74 percent below the national average.
The ratings game
Meanwhile, serious students of TV will be all a-twitter Friday morning as they wait to see whether the Games beat "American Idol" Thursday night.
NBC promises it's not going to wipe the first half-hour of Thursday's competition off the books to artificially inflate its ratings -- like it did Wednesday night. Wednesday is not the first time during these Winter Games that NBC wiped the first half-hour of its prime time from the Nielsen books.
Because the first half-hour is usually lower rated than later half-hours of prime time, removing that half-hour artificially inflates the network's average.
On Wednesday, NBC claimed its prime-time coverage of the Games clocked 20.3 million viewers. Had that first half-hour of prime time been included, it would have dipped below 20 million. NBC was not going to let that happen. The network is able to eliminate that half-hour by simply scheduling it with all "local" ads.
Because "American Idol," which aired from 8 to 10 p.m. Wednesday, beat NBC's Games coverage even when the first 30 minutes of the prime-time Olympics broadcast was removed, you did not hear much squawking from the direction of Fox offices. Yes, despite a shocking lack of, um, talent, on the first Guys Night of "American Idol," the singing competition handily beat NBC's coverage of the Vancouver Winter Games, 23 million viewers to 20 million viewers -- or 19 million-ish if you average in that first half-hour.
But Thursday is a very different matter.
Usually, "American Idol" competitors sing on Tuesday nights and results of viewer voting are announced Wednesday night. But, with 24 singers still in the running, Fox spread their performances over Tuesday and Wednesday nights, and the results were scheduled to be announced Thursday.
When "Idol" results night have fallen on Thursday, they have not typically pulled in as big an audience as the franchise's Tuesday and Wednesday shows.
NBC scheduled ladies' figure skating in prime time Thursday. Ladies' figure skating finals are typically one of, if not the, biggest night of any Winter Games.
Kate the hoofer?
ABC will announce Monday that TLC reality star Kate Gosselin will be one of the hoofers on the next round of "Dancing With the Stars," according to a source with knowledge of the situation.
At press time, the deal was virtually done for the now-divorced mother of eight to become one of the celebrities vying for the cheesetastic Mirrored Disco Ball.
This will be the fulfillment of a dream for Gosselin who, on Jay Leno's ill-fated prime-time show, said she'd like to be on "Stars" because she can't dance. "I want to laugh at myself," Gosselin told Leno. "I so cannot dance."