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Ads promoting Chesapeake Bay to air on MASN network

By David A. Fahrenthold
Washington Post Staff Writer
Friday, June 25, 2010; 11:46 AM

The MASN television network, which shows local professional baseball games, is beginning a year-long series of public-service ads about a regional icon which has been in decline longer than the Baltimore Orioles: the Chesapeake Bay.

The ads, produced in partnership with the nonprofit Chesapeake Bay Foundation, will include players and managers from the Orioles and Washington Nationals, as well as MASN broadcasters. The network said the ads will encourage viewers to take small steps that will help the Chesapeake, including conserving water, buying locally grown foods and reducing fertilizer use.

In one of the first ads, the network said, Nats manager Jim Riggleman urges viewers to join the bay foundation. In another, Orioles pitcher Jeremy Guthrie describes the bay's vast seafood harvest.

The Chesapeake Bay's watershed extends across six states and 64,000 square miles, including much of MASN's viewing area, the network said.

The ads will begin airing Friday night and can be found online at http://www.masnsports.com/cbf.

They come at a critical time in the Chesapeake's history: After years of broken promises to clean it up, federal authorities have begun an ambitious overhaul of their efforts in the region.

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