Conversations: Dave McClure

USA.gov's redesign includes apps for mobile users

Dave McClure played a key role in the redesign of USA.gov. The goal was to build a site and mobile apps that would meet the public's needs.
Dave McClure played a key role in the redesign of USA.gov. The goal was to build a site and mobile apps that would meet the public's needs. (General Services Administration)
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Tuesday, July 6, 2010

The Obama administration has revamped and relaunched USA.gov, the online home for federal services and information. Dave McClure, associate administrator at the General Services Administration, oversaw the site's revamp and spoke about the redesign and dozens of new Web applications, or "apps," for mobile phone users:

Q Why did USA.gov need a redesign?

The Web site itself is 10 years old, and it's gone through some upgrades, but it's basically been created around information. Now we're trying to transform it so it's built around citizens.

What kind of audience research was done to determine what was needed?

We engaged the public online on what they found useful about USA.gov. The engagement ranged from design to format to functionality to presentation to relevance, so we did a pretty extensive dialogue to get ideas.

We also engaged usability design experts to actually help us test different looks and feel and usability. And, of course, we've run it through folks at GSA and the Office of Management and Budget and the White House for feedback, too.

Any idea how many people access USA.gov on a given day or year?

Monthly visits to USA.gov are 4.2 million, and we're forecasting 5 percent growth over the next year.

What's the most popular search item on USA.gov?

Go to the site and it shows you on a real-time basis what the most searched or used subjects are on the site. So you'll see jobs, energy, loans, debt relief, things that people are coming to the government for information about.

Part of this redesign rollout are the new apps for mobile users. Give me an example of how they might help folks in everyday life.


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