Prince William County 14-year-old creates own perfume line

AzuréRae Turner
AzuréRae Turner
  Enlarge Photo    
By Akeya Dickson
Thursday, July 8, 2010

AzuréRae Turner shocked her mother, Sharon Turner, when the 14-year-old presented her with research on starting a perfume line.

"I didn't know that she was serious, and at first I thought this was something she could do at home as a project," Sharon Turner said. "But she went online and found a perfume organization and learned about the perfume industry. She wanted to do an actual business."

Thus began what is now Azuré, the Scent of Flawless, a perfume created by the rising eighth-grader at Mary G. Porter Traditional School in Woodbridge.

The scent, which debuted last year, sells for $49.99 and is available at A portion of the proceeds goes to the HSC Pediatric Center, formerly the Hospital for Sick Children, in the District. AzuréRae, who also volunteers at the Ronald McDonald House in Fairfax County, selected the hospital because she wanted to help a local organization and thought after researching, it was the best fit.

Being involved in the business world is not new to the Woodbridge resident. She also balances her school life with modeling and acting.

At 6, she created a clothing line, Storee Wear, so titled because "every outfit tells a story," she said. With the help of family members and a seamstress, her fashion ideas became reality.

At 8, she gave up fashion designing to concentrate on modeling and acting lessons, Sharon Turner said.

Now, the budding entrepreneur is keeping track of her perfume line, which began after she searched the Web and found Leeann Patsen, an account executive at Alpha Aromatics, a fragrance creation and production company in Fox Chapel, Pa. She and her mother chose the company because others required 5,000 units to start for mass distribution.

"I wanted to make sure that this was something she wanted to do first, so we started with 1,000 units with Alpha Aromatics," Sharon Turner said.

Patsen explained the world of distribution, outsourcing, securing trademarks, branding and the maceration process, which is a technique used to create the scent and can take about 30 days.

"I was pretty excited about it," Patsen said. "I think anybody, especially someone that young, who wants to create or just takes the interest in wanting to be something or have something, it kind of moves me."

AzuréRae received financial backing from her parents, and the family helps run the business.

CONTINUED     1        >

© 2010 The Washington Post Company