Redskins launch ad campaign to sell luxury suites

Monday, July 19, 2010

The half-page ad in recent issues of the Wall Street Journal jumped out from the newspaper: "Redskins Suite Ownership. Proven and cost-effective investment to enhance relationships and grow your business."

Once the hottest ticket in town, demand to see the Washington Redskins may have cooled a bit, thanks to several mediocre seasons, dashed playoff hopes and a wheezing economy.

Still, according to Redskins spokesman Tony Wyllie, the team has sold all but 14 of its 250 suites, which start at $90,000 a year.

"We are putting these ads everywhere. In addition to the Journal, we advertise in The Washington Post, on billboards and buses. It's part of the whole campaign."

The ads include photos of new general manager Bruce Allen, new coach Mike Shanahan and new quarterback Donovan McNabb. There is also a photo of a couple of Redskins cheerleaders.

The Redskins -- like many other college and professional sports teams -- are fighting head winds in selling expensive luxury suites as the business world recovers from what many have called the worst economic downturn since the Great Depression.

"This is really an issue around professional and college sports," said Wyllie, who joined the Redskins last month. "The bottom line -- we are making everyone aware. It's an exciting time right now."

-- Thomas Heath

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