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Business Rx: Can special forces skills translate into security firm?

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By Special to Capital Business
Monday, August 9, 2010

Business Rx

THE ENTREPRENEUR

Eli Werdesheim grew up in the United States, but always had a strong connection to Israel. At age 15, he left his family to finish high school in Israel and then enlisted in the Israel Defense Forces (IDF). Werdesheim excelled and was recruited to an elite unit of the IDF's special forces, Duvdevan, for which he specialized in urban counterterrorism, hostage rescue, high-profile apprehensions and security.

Werdesheim

"The military taught me to be goal-oriented, to take command when necessary, and to never give up. These are all attributes that I use today as a young entrepreneur."

With his military service complete, Werdesheim is living in Baltimore and enrolled in college. He's also starting up his own company -- Sayeret Operational Solutions -- using the knowledge and skills he gained while in the Israeli military.

THE PITCH

Werdesheim

"Sayeret Operational Solutions (SOS) works to provide diplomats, executives and high-profile individuals security when they travel overseas to dangerous areas. We serve as bodyguards and protect facilities and Jewish assets in different areas around the world. Our 22 Israeli military veterans will work in any high-risk area.

"Right now, we charge clients per job and are focusing on the private sector. I would like to get involved in government contracts, but a lot of our men are Israelis, so it will be challenging to get them security clearances.

"My main concern is how do I start up my business in this unique area? We have some previous freelance contracts, but now we are focused on finding new SOS clients. I am working full time on getting our sales pitch and marketing materials together to secure contracts."

THE ADVICE


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