Apple Ping: Social network for music

Rob Pegoraro
Washington Post Staff Writer
Wednesday, September 1, 2010; 4:25 PM

Apple Inc. introduced Ping today, a new social music network, included with iTunes 10. Here is a play-by-play of Steve Job's introduction of Ping to the public. Read more about Apple's fall product line on Faster Forward.

10:39 a.m.:..It's time to talk iTunes. Jobs says Apple has sold 11.7 billion songs, 450 million TV episodes, 100 million movies, 35 million books, and the store now features 160 million accounts: "It's clearly the number-one online media store in the world."Apple is introducing iTunes 10, which features a new logo -- no more CD in the background, since, Jobs notes, the store will outstrip CD sales sometime in the spring. The program's interface has also been simplified a bit.

10:44 a.m.: iTunes 10 adds a new way to inflict your taste in music on friends called Ping: "a social network all about music, and it's built right into iTunes." You can follow favorite artists (Jobs demos this with a Lady Gaga feed, though I suspect his tastes lie elsewhere) to get updates about their new releases and next concerts. The news-feed part of this looks a lot like Facebook; is Jobs critiquing that site when he boasts that Ping's privacy settings are "super simple." Ping is open now, he says.

10:47 a.m: Jobs demonstrates Ping, showing he's following both Gaga and a friend with an interest in music, Apple PR executive Katie Cotton. He posts an update that he'll be attending an upcoming concert that his friends will see, brings up a photo Yo-Yo Ma has posted and shows his own profile page on Ping, a Facebook-like list of his musical interests and activity. Ping also works on the iPhone and the iPod touch... but what about over the Web? I'm guessing not at the moment.

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