SunChips bag proves it not easy being 'green'

(Frito-lay/associated Press)
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Thursday, October 7, 2010

Noisy bag proves it's not easy being 'green'

-- What happens when being "green" also means being LOUD?

In April 2009, Frito-Lay, the snack-chip company, announced that all the bags for its SunChips would be made from plant material, meaning the bags would leave no waste behind. The problem was the new bag had an unusual molecular structure that made it noisy.

How noisy?

-- So noisy that people compared opening a bag to the sounds of lawnmowers and jet engines.

-- So noisy that SunChips sales have fallen by more than 11 percent in the past year.

-- So noisy that Frito-Lay has decided to go back to the original packaging on most flavors.

Frito-Lay says it will continue to try to find better ways to create environmentally friendly chip bags.


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