By Lisa de Moraes
Tuesday, October 12, 2010; C06
CBS's premiere of its reconstituted cop show "Hawaii Five-O" -- starring Alex (Third Time's a Charm) O'Loughlin -- is officially the most DVR'd show of all time.
Nielsen released ratings Monday for the first week of the 2010-11 TV season, and they include people who recorded those episodes and watched them within a week via DVR. These numbers -- the so-called "Live+7" stats -- are the figures that the TV industry has agreed should go into the record books, in this DVR age in which we live.
Industry navel-gazers had predicted the most DVR'd show of the new season's first week would most likely be a returning hit on a younger-skewing network. That's because younger viewers are more tech-savvy, and because navel-gazers presumed that people would record returning faves so they could sample the new shows in the actual time slots.
They were wrong on both counts.
"Hawaii Five-O" tops the list -- and sets a new industry record -- after an additional 3.374 million people watched the very first episode within a week of its Sept. 20 broadcast.
Those viewers get added to the 14.213 million people who had watched the "H5-O" unveiling that first Monday of the season, for a grand total of 17.587 million viewers.
CBS research chief David Poltrack notes that "H5-O's" DVR surge is bigger than if everyone in Chicago -- the country's third-largest city, behind only New York and Los Angeles -- had all agreed to watch the cop show's debut via DVR.
It's also almost the same as if every single person who watched the season debut of "The Apprentice" starring Donald (Will He Run for President?) Trump on the first Thursday of the new TV season had instead watched "Hawaii Five-O" on their DVRs. "The Apprentice" season debut that week attracted only 3.84 million viewers; an additional 922,000 watched within a week via DVR for a grand total of 4.76 million -- a disappointing performance, which might explain why Mr. Trump subsequently launched his I Might Run For President PR campaign.
In fairness to the navel-gazers and their bad guess: "Hawaii Five-O" was followed by these returning shows in the Live+7 List: CBS's "The Mentalist" (added 3.2 million viewers), ABC's "Grey's Anatomy" (plus 3 million) ABC's "Modern Family" (plus 2.8 million) and Fox's "House" (plus 2.6 million).
("The Mentalist" was the previous DVR record-holder, from back on Oct. 29, when an episode added an additional 3.16 million viewers via DVR.)
NBC's new series, "The Event," was the second most DVR-viewed new series during Premiere Week, adding 2.6 million viewers.
It was followed closely by CBS's new meat-and-potatoes cop show "Blue Bloods," which added 2.2 million viewers.
Poltrack predicts that "Hawaii Five-O" and "The Mentalist" will continue to be among the most DVR'd shows this season.
"H5-0," he explained, is guy-centric, but it airs on Mondays against "Monday Night Football." "The Mentalist," on the other hand, airs Thursdays at 10, and a lot of the country's more popular shows air Thursdays at 9. Poltrack thinks we're recording one of those 9 o'clock hits and watching it at 10, while also recording 10 o'clock's "The Mentalist" and watching it even later Thursday night -- or later in the week.
We can't believe we're that organized, frankly.'Outlaw' on the outs
NBC has yanked "Outlaw" from its lousy Friday time slot and will burn off the remaining episodes in its even worse Saturday lineup.
Apparently America wasn't buying a show about a playboy-gambler U.S. Supreme Court justice who adhered to a strict interpretation of the law, and who quits the for-life gig after deciding the "system" is flawed and a return to private practice is the better way to represent "the little guy."
Either that or Jimmy Smits cannot open a show.
Either way, only 4.1 million people bothered watching the most recent episode, which is a far cry from the 16 million who first sampled the show when it was first foisted upon an unsuspecting public, on Sept. 15, in a sneak peek after the season finale of "America's Got Talent."
NBC had already put the show's production on hold about that time, after ruminating on the 4.7 million who'd watched the previous week's episode.
Now, all that's left is for Conan O'Brien to find a way to make the show's failure NBC's fault. He's one of the show's executive producers.'Too Big' to cast?
Did you, too, play Let's Cast HBO's "Too Big to Fail"?
Well, here's the final list of thespians the pay-cable network has cast in its adaptation of Andrew Ross Sorkin's best-selling book on the Wall Street banking crisis, "Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System -- and Themselves."
Here's the cast (in alphabetical order), so you can see how well you did:
-- Ayad Akhtar as interim Assistant Secretary of Treasury for Financial Stability Neel Kashkari
-- Ed Asner as billionaire investor Warren Buffett
-- Kathy Baker as Treasury Secretary Henry Paulson's wife, Wendy Paulson
-- Billy Crudup as former Federal Reserve Bank of New York president (and current Secretary of the Treasury) Timothy Geithner
-- Paul Giamatti as Federal Reserve Chairman Ben Bernanke
-- Topher Grace as Treasury Secretary Henry Paulson's chief of staff, Jim Wilkinson
-- Dan Hedaya as Rep. Barney Frank
-- William Hurt as Treasury Secretary Henry Paulson
-- Cynthia Nixon as Treasury Secretary Henry Paulson's spokeswoman, Michele Davis
-- Michael O'Keefe as former Goldman Sachs partner Chris Flowers
-- Tony Shalhoub as Morgan Stanley CEO John Mack
-- Joey Slotnick as former Goldman Sachs investment banker-turned-Treasury-official Dan Jester
-- James Woods as Lehman Brothers CEO Dick Fuld