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TV Preview: In 'Sarah Palin's Alaska,' there are many reasons to watch but too few insights

The series follows former Alaska governer and Republican vice presidential candidate Sarah Palin as she takes viewers on a tour of her home turf. Each week she'll be joined by various family members to share some of the country's popular activities -- from salmon fishing in Bristol Bay to hiking along the glacial trails. "Sarah Palin's Alaska" airs Sundays at 9 p.m. ET on TLC.

"Sarah Palin's Alaska" makes Palin about a thousand times more relatable and likable than any previous effort, which is, after all, the goal. It's a huge improvement over "Real American Stories," that bit of journalistic jingoism that Palin hosted on Fox last spring -- a concept that seemed to vanish the instant it aired.

If Palin is going to attempt a 2012 presidential campaign, a warm and fuzzy show about life in Alaska is just another step in brand advancement, in which finishing her term as governor of Alaska (which is barely mentioned, if at all, in the opening episode) didn't fit. The social-network-era goal now is to have it all ways: sell a gazillion books, make TV shows, and cross freely the former borders that in ancient times separated punditry and public service and political operations.

Let's say you love Sarah Palin: Then you'll of course watch the show.

Let's say you don't love Sarah Palin: It holds something for you, too, besides the opportunity to mock. From warily repeating Alaska's frightful plane-crash statistics as she boards yet another puddle-jumper to putting her in the relative proximity of hungry bears, to showing her as she tentatively snowshoes across ice that may or not give way to a bottomless crevasse, "Sarah Palin's Alaska" can be a delightful foray into the macabre. What if the ice gives way? What if the plane crashes? Don't even think about it! (Okay . . . think about it just a tiny bit. TLC seems to be daring us to. Danger is a constant theme, whether political or natural, and Palin apparently loves it.)

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Subtextually, "Sarah Palin's Alaska" underscores her most essential persona: brave frontier woman. I don't know if she wants to be president so much as she wants to be this century's answer to Laura Ingalls Wilder, whose little house in the woods has WiFi and open floor plans. "No boys upstairs!" Mama Grizzly barks at her teenage daughter, Willow, who is entertaining a young lad named Andy.

Minutes later, while Palin surfs the Web, Andy jumps the Trigg- and Tripp-proof toddler gate and follows Willow upstairs. Cheese-n-crackers, it's like trying to keep a tomcat off the porch! For the benefit of her television visitors, and cognizant of the failures of abstinence-only mandates, Palin is instantly on the case: "Get down here!" she shouts at the teens. "Mom," Willow whines, now recognizing that there will never in her life be such a thing as true privacy.

On the subject of privacy, much has been made of the first episode's scene in which Sarah and Todd bemoan the arrival of Joe McGinniss, a journalist who has rented the house next door to work on a book about Palin.

"Our summer fun has been sort of taken away from us," Todd explains, in his sexy rasp. Sarah admires the emergency, 14 feet of extra fence Todd and his friends hammered together to prevent McGinniss from seeing them. It has heightened her notions of national security: "Others can look at it and say, 'This is what we need on our nation's border,' " she says, and note the singular use of "border," which can only mean the Mexican one, even way up there in what the rest of us think of as de-facto Canada. And yes, in a teaser for a future episode, Palin winds up atop a peak and jokes about seeing Russia, a nod to "Saturday Night Live's" parodies of her.

The show is less about mountaintops and more about a frontier mythology. The frontier is no longer an earthly one, however; our pioneering and her electioneering are now taking us to new and unbelievable stretches of image-making and public relations.

Palin wants us to know that she is uniquely, fiercely of the backcountry, a Lenscrafted denizen of the farthest and most genuine sort of America you can find, but one that can only be accessed by the rogue use of motorized vehicles. Along with the huskies and grizzlies, here come the dirt bikes, the ATVs, the choppers, the snow machines. This is a show about grabbing what's yours, or getting the heck out of the way while someone else blows through.

Sarah Palin's Alaska

(one hour) premieres Sunday at 9 p.m. on TLC.

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