Disney to play serious for 'Toy' Oscar

By Rafer Guzman
Tuesday, November 23, 2010

"We're going for the best picture win. We wanted to have the best movie, and the reviews have clearly said that and it's the No. 1 box-office hit of the year, so I'm not sure why we would not go for it all."

Who is this guy and what movie is he talking about?

Christopher Nolan, on his much-hyped blockbuster "Inception"?

David Fincher, on his rapturously reviewed drama "The Social Network"?

No, it's Walt Disney Studios Chairman Rich Ross, discussing Disney-Pixar's "Toy Story 3" on the entertainment Web site Deadline. He's talking pretty big, considering that no animated film has ever won Best Picture.

And yet, it could happen.

According to Deadline, Disney is launching a bona fide campaign, creating ads that will associate "Toy Story 3" characters with such Oscar winners as "The Godfather: Part II" (with "Toy Story's" chubby bear Lotso impersonating Al Pacino) and "Forrest Gump" (featuring Woody, who - like Forrest Gump, is voiced by Tom Hanks).

Both Disney and Pixar have received special Oscars for animated films: Disney's 1937 "Snow White and the Seven Dwarfs" and Pixar's 1995 "Toy Story." The two studios also produced the only animated films to be nominated for Best Picture: Disney's 1991 "Beauty and the Beast" and Pixar's "Up," released last year.

"Up" didn't stand a chance against the eventual winner, the heavyweight war drama "The Hurt Locker." The competition this year, however, seems slimmer, with few obvious Oscar gorillas.

That just might leave room for a bunch of animated toys.

- Newsday

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